iOS6 Upgrade Features Reads Like a Windows Update

This morning I woke up to a little red 1 bubble on my iPhone 4 (not the 4S) Settings button.

I was surprised at first and then realized that Apple is at war with Google. Not only has the media reach reporting of their flagship maps changed from Google’s fully functioning and totally sufficient app to Apple’s buggy launch but there is a direct integration with Facebook, a feature I don’t like, don’t want and which will further encourage me not to download iOS 6 or buy a new iPhone. The Facebook integration also strikes me as annoyingly supporting a competing brand within the Apple ecosystem, something that Google Maps artfully dodged by having a mostly OEM feel to it.

I can’t believe Steve Jobs would have approved the tether to Facebook, it cheapens the brand in my opinion and it opens the iPhone up to one more vendors disappointments if Facebook’s integration or support should fail.

I realize as I am writing that the difference to me on this upgrade is that I don’t recall prior upgrades being pushed to me. Apple always had a smart way to compel me to follow the heard voluntarily. This time, however, that simple little push message feels more like an act of desperation rather than a friendly and thoughtful Apple reminder.

In any event, curiosity got me to read the 200+ “updates”, a statement which in and of itself which is anathema to Apple’s success in selling Simple. As if the updates for Chinese users have any meaning to me, and as if I am impressed by a larger number of updates. A larger number tells me there is too much that is new, more than I want to learn, and much that probably remains under developed. Sounds like a Windows update advertisement.

I miss the days of Simple. With the movement into the murky area of Patent litigation and this type of upgrade/launch, I do wonder if the market may eventually become very disappointed. Existing sales and user base can probably support 1-2 more botched launches, but for now this is no longer the Apple I’ve been a fan of.

I wonder if people will camp out for 400+ updates in the iPhone 6? Maybe they will use the time studying all the new changes? Hopefully it will be during a warm month.

For a full list of published updates see below. Decide for yourself after you read it.

This update contains over 200 new features, including the following:
Maps
Apple designed vector based maps
Turn-by-turn navigation with spoken directions on iPhone 5, iPhone 4S, iPad Wi-Fi + Cellular (2nd and 3rd generation)
Real-time traffic information
Flyover for photo-realistic, interactive 3D views of major metro areas on iPhone 5, iPhone 4S, iPad (3rd generation), and iPod touch (5th generation)
Local search results with Yelp photos, ratings, reviews, and available deals
Siri integration for requesting directions and finding places along a route
Siri improvements
Sports: scores, player stats, game schedules, team rosters, and league standings for baseball, basketball, football, soccer and hockey
Movies: trailers, showtimes, reviews and facts
Restaurants: reservations, reviews, photos and information
Send a Tweet
Post on Facebook
App launch
Eyes Free in supported automobiles
Local search available in Siri supported countries (availability may be limited during initial rollout)
Additional country and language support for Canada (English and Canadian French), China (Mandarin), Hong Kong (Cantonese), Italy (Italian), Korea (Korean), Mexico (Spanish), Spain (Spanish), Switzerland (Italian, French, German), Taiwan (Mandarin), US (Spanish)
Supported on iPhone 5, iPhone 4S, iPad (3rd generation) and iPod touch (5th generation)
Facebook integration
Single sign-on from Settings
Post from Photos, Safari, Maps, App Store, iTunes, Game Center, Notification Center and Siri
Add location and choose audience for any post
View up-to-date Facebook profile photos and contact information in Contacts
View Facebook events and birthdays in Calendar
Like content and see your friends’ Likes in App Store and iTunes Store
Shared Photo Streams
Share selected photos with the people you choose
Friends can view shared photos in Photos app, iPhoto and Apple TV
Friends can like and make comments on individual photos
Passbook
One place for boarding passes, store cards, movie tickets and other passes
Barcode display for boarding flights, buying coffee, getting into movies and other actions
Passes displayed on Lock Screen based on time or location
Passes can be automatically updated
Supported on iPhone and iPod touch
FaceTime improvements
FaceTime over cellular support for iPhone 5, iPhone 4S and iPad Wi-Fi + Cellular (3rd generation)
Receive FaceTime calls, sent to your iPhone number, on your iPad and iPod touch
Phone improvements
Do Not Disturb to suppress incoming calls and notifications
‘Reply with message’ option when declining a call
‘Remind me later’ option based on time or location when declining a call
Mail improvements
VIP mailbox to quickly access mail from important people
Flagged email mailbox
Insert photos and videos when composing email
Open password protected Office docs
Pull down to refresh mailboxes
Per account signatures
Safari improvements
iCloud tabs to see open pages on all your devices
Offline Reading List
Photo upload support
Full screen landscape view on iPhone and iPod touch
Smart app banners
JavaScript performance improvements
App Store and iTunes Store improvements
Updated store design
iTunes Preview history
Complete my season
Complete my album
Game Center improvements
Challenge friends to beat high scores and achievements
Post high-scores and achievements to Facebook and Twitter
Friend recommendations based on your Facebook friends
Accessibility improvements
Guided Access to limit device to one app or restrict touch input on certain areas of the screen
VoiceOver integration with Maps, AssistiveTouch and Zoom
Support for Made for iPhone Hearing Aids for iPhone 5 and iPhone 4S
Improved privacy controls for Contacts, Calendars, Reminders, Photos and data shared over Bluetooth
Reminders can be reordered in the Reminders app
Custom vibrations for alerts on iPhone
Clock app for iPad
Clock alarm with song
Search all fields in Contacts
Automatic movie mode for improved video sound quality
Definitions of a selected word for Chinese, French, German and Spanish
New keyboard layouts for French, German, Turkish, Catalan, Arabic and Icelandic
Keyboard shortcuts shared across devices via iCloud
Bluetooth MAP support
Global network proxy for HTTP
Features for China
Baidu web search
Sina Weibo integration
Share videos to Tudou
Share videos to Youku
Improved text input for handwriting and Pinyin
Bug fixes
Some features may not be available for all countries or all areas. Please visit this website for more details:
http://www.apple.com/ios/feature-availability

For information on the security content of this update, please visit this website:
http://support.apple.com/kb/HT1222

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